Government, finance, telecom, insurance and QSR — a selection of the campaigns behind our numbers.
Saudi Electricity Company partnered with us on a strategic rebrand to Saudi Energy (SE) — repositioning the company from a traditional public services provider to a modern, future-facing energy brand. We led an integrated identity reveal campaign across outdoor, digital and internal activation, culminating in a companywide launch event.
Launch of the Alfursan credit card in partnership with Visa — a travel-first campaign built on a simple, honest reward mechanic: spend a riyal, earn a mile. Shot cinematically across an international backdrop to sell the reward, not just the card.
A teaser-and-reveal launch built on the simple mnemonic "XXXL," rolled out across outdoor and social. The campaign culminated in a one-minute interactive multi-screen takeover at Boulevard Times Square.
Riyad Bank set out to be recognised as the bank with the Kingdom's strongest heritage. We composed an original song designed to touch hearts and stay memorable, produced to the same standard as work created for global stars like Celine Dion.
Molim needed to raise awareness of a financial literacy platform most people didn't know they needed. We built a bold visual direction and animated content that made credit awareness and financial wellbeing feel accessible and everyday.
Rather than compete on production spend for the 89th National Day, we started a thread — inviting people to share the Saudi moments they're proud of. It grew organically as brands, public figures and influencers joined in.
A momentary pause for a health check-up, framed as an investment in everything else in a woman's life. "The Pause" encouraged breast-health checks by connecting them to the careers, relationships and milestones they protect.
To mark Saudi Founding Day, we created a beautifully shot film linking the ancient history of the Arabian Peninsula with the Kingdom's modern progress — supported by internal storytelling and giveaways celebrating Tawuniya's own people.